Career Centre
Audience Manager/ Database Marketing Manager
Summary
S2M Digital Recruitment - Sydney (New South Wales)
Salary: $80k-100k
Posted: 2015-07-23T00:00:00
Job Description
Are you commercially driven and have experience in Audience Segmentation and creating data sets within a Digital Channel. This is an amazing opportunity to work Client Side with one of Australia's most iconic brands in a newly created role withing the marketing team. This newly created role is the conduit between the data team and the specialist marketing Applications- Email, Digital Channels and Analytics. You will be working alongside a Trader, Data Analyst, Digital Marketing Exec's and Email Marketing Specialists.
The Role:
Build segments within the data warehouse
Activating segments in the digital channels
On boarding of the data to the DMP
Create data sets within Digital Channels
Leading market thinking from the perspective of data integrity and security
Desired Skills and Experience
You:
- Commercially minded with analytical thinking
- Insight in the value of data across the Australian market
- Strong communications skills
- Integration experiences with 3rd party platforms [Advertiser/ Publisher]
- DMP Experience
- CRM data management
- Understanding across Programmatic would be beneficial but not essential
- Data Mining and/ or Website Analytics
Knowledge and understanding of SQL